engaruh Corporate Social Responsibility Terhadap Employee Satisfaction Yang Dimediasi Oleh Citra Perusahaan (Studi Kasus PT. Pembangkitan Jawa-Bali Unit Pembangkitan Gresik)
DOI:
https://doi.org/10.5206/.v2i1.1921Abstract
This research aims to examine the effect of corporate social responsibility on the employees’ satisfaction which was mediated by company image. The research was quantitative with the survey as the instrument and used questionnaires in data sampling. In line with, the data collection technique used convenience sampling, in which the sample was based on element existence and easiness to have it. Moreover, the sample was 100 respondents of employees of PT PJB UP Gresik. In addition, the data analysis technique used Structural Equation Modeling (SEM) with SmartPLS 3.0.
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The research result concluded that corporate social responsibility had a positive effect on the employees’ satisfaction and company image. Furthermore, the company image had a positive effect on the employee's satisfaction. Besides, the company image had successfully mediated, in parts and with positive effect, the corporate social responsibility on the employees’ satisfaction.
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